Kemenparekraf (Kementerian Pariwisata dan Ekonomi Kreatif) recently launched a new initiative to promote local Indonesian products through sports events. This initiative aims to showcase the diversity and quality of Indonesian products to both domestic and international audiences.
The idea behind this initiative is to leverage the popularity and large following of sports events to promote and market Indonesian products. By partnering with sports events, Kemenparekraf hopes to reach a wider audience and increase awareness of the unique and high-quality products that Indonesia has to offer.
One of the key events that Kemenparekraf has partnered with is the Indonesian Masters, a prestigious golf tournament that attracts top players from around the world. Through this partnership, Kemenparekraf has set up a special exhibition area at the tournament where visitors can sample and purchase a variety of Indonesian products, ranging from handicrafts to food and beverages.
In addition to the Indonesian Masters, Kemenparekraf is also exploring partnerships with other sports events such as marathons, cycling races, and surfing competitions. By tapping into the growing interest in sports tourism, Kemenparekraf aims to showcase Indonesia’s rich cultural heritage and promote local products to a global audience.
This initiative is part of Kemenparekraf’s broader efforts to boost the creative economy in Indonesia. By promoting local products through sports events, Kemenparekraf hopes to create new opportunities for small and medium-sized enterprises (SMEs) to access larger markets and increase their sales.
Overall, Kemenparekraf’s initiative to promote local products through sports events is a creative and innovative approach to showcasing the best of Indonesian products to a wider audience. By leveraging the popularity of sports events, Kemenparekraf is helping to boost the profile of Indonesian products and support the growth of the creative economy in Indonesia.
