Blibli, one of Indonesia’s leading e-commerce platforms, has partnered with EcoTouch, a waste management and recycling company, to manage fashion waste during Hari Bumi 2024. This collaboration aims to raise awareness about the environmental impact of the fashion industry and promote sustainable practices among consumers.
Hari Bumi, also known as Earth Day, is celebrated every year on April 22nd to demonstrate support for environmental protection. In line with this year’s theme of “Fashion and the Environment,” Blibli and EcoTouch have come together to address the issue of textile waste, which is a major contributor to environmental pollution.
The fashion industry is one of the most polluting industries in the world, generating significant amounts of waste and consuming vast amounts of resources. According to a report by the Ellen MacArthur Foundation, the equivalent of one garbage truck of textiles is wasted every second, with the majority ending up in landfills or incinerators.
To combat this problem, Blibli and EcoTouch have launched a campaign to encourage consumers to recycle their unwanted clothing and accessories. Through Blibli’s platform, customers can easily donate their pre-loved fashion items to EcoTouch, who will then sort and process the items for recycling or upcycling.
By participating in this initiative, consumers can reduce their carbon footprint and contribute to a more sustainable fashion industry. In addition, Blibli and EcoTouch are providing incentives for customers to participate, such as discounts on future purchases or exclusive deals on eco-friendly products.
This partnership between Blibli and EcoTouch is a step towards creating a circular fashion economy, where resources are kept in use for as long as possible and waste is minimized. By raising awareness about the environmental impact of the fashion industry and promoting sustainable practices, Hari Bumi 2024 aims to inspire positive change and encourage consumers to make more conscious choices.
As we celebrate Earth Day this year, let us all take a moment to reflect on our consumption habits and consider the impact they have on the planet. By supporting initiatives like the one launched by Blibli and EcoTouch, we can all play a part in creating a greener, more sustainable future for generations to come.
